When was aeg founded

Among the many contemporaries he inspired were Walter Gropius, founder of the Bauhaus school, and Swiss designer and architect Le Corbusier.

In his work for AEG over the next seven years, Behrens enjoyed a wide remit that took him from product design to publicity materials and even ground-breaking factory buildings such as the AEG Turbinenhalle in Berlin, made of exposed steel, concrete and a curtain wall of glass. His design for electrical appliances employed standardized components which enabled them to be interchangeable, adding to rationalization.

He also tackled sales room design as well as brochures, and catalogues. Among the revolutionary concepts that Behrens introduced during his work with AEG was that form as well as function was important as a way to appeal to customers. From this concept, and his work throughout the company, Behrens was able to develop a consistency of approach leading to an identifiable look and feel to products, materials and buildings associated with AEG.

The creation of such a unified corporate identity was unparalleled at the time. This eventually led to the development of brands in industries all over the world while Behrens himself is now considered the father of industrial design and corporate identity.

In , AEG produced the first portable drill with a pistol grip, a design that gave the user added flexibility and remains among the most popular for this type of tool today. Further advances saw drills with speed regulation introduced and in the s the first electric tools with universal motors. By the early s, production capacity was becoming stretched at AEG Berlin and a dedicated tool factory set up in Winnenden, near Stuttgart, to help expansion continue.

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By clicking on the info icon you can learn more about the different cookies. It was thanks to the creativity which Behrens was created the concept of " corporate identity " for the first time. He was born on product design.

Behrens incorporated himself and his approach to design within the corporate culture. During his collaboration with AEG , was the first to create logos, advertising materials and business publications with a smooth, unified design. He designed buildings tailored to the individual needs of AEG and its workers. This was a tethered craft that could not fly freely; the power supply was carried by three cables from the ground. The machine reached an altitude of m.

AEG withdrew from car production in AEG also produced for a long period a series of film projectors: [11]. After the breakup and dissolution of the company the brand name was still seen to have a value. Electrolux acquired the brand and the name is also licensed to various companies: [12]. Tractor Wiki. Agricultural Implements. List of Heavy Haulage Contractors. Explore Wikis Community Central.

Register Don't have an account? View source. History Talk 0. For other uses, see AEG disambiguation. Georgano, ed. Dutton and Co. Manuscript printing, Berlin , p. Wikimedia Commons has media related to: AEG. Car manufacturers. List of Car Manufacturers In-depth list of current and former manufacturers. Universal Conquest Wiki. Frankfurt am Main , Germany.