My brother does this all the time. Twitter now prohibits behavior that seeks to manipulate or falsely inflate the prominence of certain accounts or opinions.
Even worse, your audience can tell. According to the Edelman Trust Barometer , authenticity is more important than ever for brands. Damage to your reputation could have a lasting impact that goes beyond your follower count and straight to your bottom line. Unless you want to look fake yourself. Hashtags can be difficult to get right, but they pay off by expanding your reach beyond your follower count. Refresh yourself on fundamental hashtag best practices.
Supporting others shows you care! But not randomly or according to an automated scheme. With intent. With relevance. People can tell if you plan is to follow them, wait until they follow back, then unfollow them.
Follow people you legitimately want to follow. Twitter users who are interested in your areas of expertise may well be interested in following you.
Respond to their questions and feedback. There are many social media monitoring tools that can help you. Capitalize on it. Whether this is in the form of a Twitter poll or an off-the-cuff tweet, sharing information sometimes means soliciting it directly. Plus, conversation has the added benefit of being the foundation of all human relationships, see Check out some other great Twitter hacks, here.
According to Nielsen, the 2 reason people follow brands on Twitter is because they want to know about special offers. Access to freebies, exclusive content, and new products also round out the top 10 list. Depending on the influencer, this may mean allocating some of your budget. Speaking of Pepsi, a crisis management plan is mandatory for any social media team that enjoys sleeping at night. Not all publicity is good publicity.
Do your best to never post a text-only tweet. This effectively allows you to attract new followers around the clock. While these numbers might vary depending on your time zone and audience, timing your tweets can help your account gain some much-needed exposure.
Ideally, brands should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well. Not sure of when you should Tweet? As you probably know, tweets containing visual content receive more likes, shares and retweets than those without them. As such, brands should strive to couple their tweets with some sort of accompanying image. Even something as simple as a colorful blog post preview like this one from Slack can do the trick:.
Coupling your tweets with GIFs or memes has become common practice, as illustrated by Beardbrand :. Believe it or not, Olive Oil is not great for moisturizing your beard or hair. You're not cooking food, so don't cover your face with it. Meanwhile, infographics are shared three times more often than any other type of image on Twitter.
And signaling the strength of video content marketing , this medium is six times more likely to be shared than a typical text-based tweet.
Interested in Management? Here are things to know before diving in. From content publishing and audience engagement to data analytics and social listening, Sprout gives you the tools you need to take your Twitter strategy to the next level. Visualize the effectiveness of Twitter campaigns past and present using the Twitter Keyword Report.
Gather insights from your industry, competitors and target markets to generate new product, service and content ideas with Advanced Listening. Start Your Free Trial. Think of hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account. According to data and best practices on how to use hashtags , tweets with at least one hashtag receive Tacking on a couple of hashtags to any given tweet is a quick way to increase the likelihood of new followers finding your account.
Plus, doing so only takes a couple of seconds and there are plenty of hashtags to choose from. For example, you can use industry hashtags such as SEO or contentmarketing which are ideal for your professional content.
Contentmarketing helped timjtopham take his side-hustle full-time! To inject some personality into your feed and to avoid sounding too suit-and-tie, you can also play with popular community hashtags such as MondayMotivation:. Fiona is here to bring a smile to your face! TeamFiona MondayMotivation pic. Additionally, you can piggyback on event-based hashtags as well think: hashtags awards shows, sporting events and anything else topical :.
Lights on? No problem. CESblackout pic. Posts brimming with hashtags look spammy at a glance and are otherwise distracting. Keep a constant track and know the time from which you can expect on the Twitter account. Standing out among so many Twitter users is now faster and easier with the plans from SocialPros. Countless benefits coming from Viralyft Twitter plans start with a strong network of users.
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Lost fans get replaced free of charge, but such a situation rarely arrives.
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